Branding
Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
— Paul Rand
Logo and identity development is a the cornerstone of any brand. Nowadays that brand has to appear on print, web, social media, and even apps. It’s important your logo is designe to maintain brand standards across multiple media. I offer three services: logo optimization, basic logo design, and full identity development.
Toggle the sections below to see specific examples.
Logo Optimization
When a client has a logo that needs to be updated, rebuilt, or slightly altered, that is called an optimization. I also consider an optimization when the client has a specific idea that they need added to in a very basic. way.
Logo Design
For a small business, a basic logo design is sufficient. The final file is provided in a range of formats and colors.
Corporate Identity Development
Identity development is usually for large corporations, or business that intend to be international. The service involves research of the industry to identify visual trends and to ensure the design isn’t similar to another brand. The design is then created in a wide range of versions for all different uses. This service comes with a brand standards guide.
