Advertising
Everything is designed. Few things are designed well.
— Brian Reed
With the prevalence of digital, print design is less in demand, but far from dead, despite the throng of new designers who could care less about it. Designing for print requires an understanding of the technical criteria such as paper weight, bleed, signatures, live area, and more. Print is where I started as a designer and my production skills are excellent.
Toggle the sections below to see specific examples.
Billboards & Signage
When designing a billboard or signage, you need to consider the viewing distance and the desired message which needs to be read easily and quickly. The first two images are billboards, then signage for a hotel, and a series of oversized posters that appeared in the airport.
Print Advertising
When designing a print advertisement, whether for a magazine or newspaper, you have to consider what will cause someone to stop and look.
Brochures & Flyers
A brochure, flyer, postcard, or rack card is designed to provide a little more information than a business card and lead the customer to contact your business.
Marketing Materials
Business cards, letterhead, and other miscellaneous print design.
