Case Study: Sun Village Resorts

Design Intense was referred to the Marketing Director for Sun Village Resorts by a former client, ASONAHORES (the Association of Hotels and Restaurants). Sun Village was in the process of launching a new hotel and needed a marketing concept. Design Intense developed a marketing plan and the Marketing Director was so impressed that he hired us as their creative services agency for both properties.

During the contract period, Design Intense worked on over 50 different projects, from identity optimization to signage for the various brands in the Sun Village family of companies.


Who: Canadian Hotel group based in Dominican Republic

Print Examples

Brands

  • Elliot
  • Independence Yacht
  • Sun Village Resorts
  • Teddy’s Island BBQ

Objectives

  • Optimize brands for higher-end clientele
  • Build brand strength across various media

Why Design Intense?

  • Design expertise offers international standard of service
  • Experience with local market and vendors
  • Range of services

Duration of work relationship: 1 year

Reason for ending: Company sold

Services provided

  • Creative Consultation
  • Corporate Identity Optimization and Style Guide
  • Collateral development
  • Translation English to Spanish
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