BRAND | IDENTITY

Design Intense has over 20 years experience in identity design. A solid identity becomes the basis for all future design.

Design process:

• We start by interviewing the client and gathering information on the communication objectives; specifically we ask for adjectives that describe the impression on the customer that the client wants to achieve as well as designs the client responds to in a visual way
• For a basic logo we begin design concepts using this information but for a corporate identity, we first research the target industry including direct competitors, to see what visual elements are present in their brands. When our research is complete we begin concept sketches and refine them into 5-6 distinct concepts
• The designs are then presented to the client for review with the emphasis on the form and general concept; the client reviews them and selects the one which closest represents the direction to proceed; then the design is refined based on feedback
• Color and typography are further refined at this stage
• When approved, the final logo or corporate identity is delivered to the client in all color formats: full-color, two-color, black/white as well as all resolution formats: Web, print, Mac, PC