Case Study: PALM BEACH Woman
Design Intense was founded by a high achiever, Eliza Alys Young so it is a natural fit that PALM BEACH Woman, a magazine dedicated to celebrating high achieving women, would choose Design Intense to develop all the creative for the project which includes branding, marketing materials, web site and magazine design.
Who: PALM BEACH Woman is a magazine from Palm Beach County, Florida that launched in the Summer of 2011.
Print Examples
- Palm Beach Woman, Fall 2011 (business magazine, 116 pages)
- Palm Beach Woman, Summer 2011 (business magazine, 76 pages)
Brands
- PALM BEACH Woman
- PALM BEACH Achiever
- V.I.P. Ad Club
Objectives
- Create the visual brand that identifies PALM BEACH Woman
- Build a website to promote the magazine concept as well as include magazine content
- Design the entire PALM BEACH Woman magazine, including creating unique visual identifiers
Why Design Intense?
- Personality fit: both enterprises run by high achieving women
- Design expertise in a range of media
- Flexibility in work style and availability
- Dedication to the project
Duration of work relationship — 2011
Reason for ending: Funding
Services provided
- Corporate Identity
- Web Development
- Collateral Design
- Banner Design
- Magazine Design and Layout
