Manuel Castro: Solutions in Hospitality

Case Study: Manuel Castro

In 2003, Manual Castro was introduced to Eliza Alys Young of Design Intense at an event for ASONAHORES (the Association of Hotels and Restaurants) who were a client at the time. The event was for the companies that work with the hospitality industry. Eliza was talking with another client of Design Intense, Caribe Overseas, and was introduced to Mr. Castro. That introduction began a business relationship that still ongoing today.

Castro is a founding member of Hospitality Solutions, a consulting firm for the hospitality industry in the Dominican Republic. Design Intense worked on various projects for Hospitality Solutions and it’s divisions. When Castro needed to relocate to Houston, Texas for family reasons, he called upon Design Intense to assist him with his new business ventures. Although the design for these projects was always simple and professional, the value that Design Intense brought was its creative thinking and brainstorming which helped Castro logic through the seed of an idea into a business concept in bloom.

Who:  Hospitality Consultant from the Dominican Republic

Brands

Objectives

  • Design for business clients with sophistication
  • Build brand strength across various media

Why Design Intense

  • Affordability and efficiency
  • Bilingual skills
  • Flexibility in work style and availability
  • Specific experience with the hospitality industry

Services provided

  • Creative Consultation
  • Identity Design
  • Interface Design
  • Web Development
  • Web Marketing
  • Translation Spanish to English
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