Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”
“Five thousand dollars,” the artist replied.
“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”
To which Picasso responded, “Madame, it took me my entire life.”
Great logos are deceivingly simple. As the above story illustrates, the simple often takes the most training achieve. To get to very essence takes years of experience and a select eye.
So how do you go about design a logo? First I assume you have the foundation in design principals which include: typography (understanding the different classes of type and having a sensitivity to letterforms, counterforms, kerning, leading), color, symbolism, and knowledge of the design programs.
Examples of Logos by Design Intense
My logo design process:
Logo Design Example
When I designed the logo for my business I followed the process. The sketch on the left is one of the ones I choose as a final competitor. I knew I wanted a customized type-based logo using different fonts and the combination would contrast raw creativity with controlled design. I scanned the sketch into the computer and redrew it. I found a typeface that worked well for the word “intense” but the word design was a customized extended font with the “d” and the “e” forming a ligature. I like the middle design but after reflection I felt something was missing. The ligature was unique and well integrated but the rest of the letters were regular type separated by spaces. I needed to tighten the design concept. So, after several reworks, I created further ligatures between the “e” and the “s” and the “g” and the “n” and that united the design.
Want to be inspired? Check out this sites:
And for laughs as to where one can go wrong: http://www.artistmike.com/Bad-Logos/BadLogos.html