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Grupo Abrisa: Redefining Luxury

Investment group from Spain with a focus on the hospitality industry.

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By Eliza Alys Young

Updated: March 28, 2015

Case Study: Grupo Abrisa

Design Intense worked with Grupo Abrisa for six years, an investment group from Spain who were newly investing in the Dominican Republic. The Marketing Director for their lead venture, Altabella Hotels, hand-picked Design Intense to be their creative support based on the quality of work and range of services.

During the length of the professional relationship, Design Intense provided various services for approximately 40 distinct projects from identity design to website. As the Marketing Director got promoted to a higher level within the group, he expanded the number of brands we worked with. And as the group decided to experiment with side ventures such as launching a music production company, Design Intense was involved every step of the way.

Corporate identity for luxury Caribbean resort Rincon Bay Stationery package for Rincon Bay Rincon Bay Promo site Rincon Bay billboard Double-page magazine advertisement design for grand luxury resort Fishing Lodge Cap Cana Website showcaing Luxury resort and apartments in Fishing Lodge Cap Cana Fishing Lodge Cap Cana promotion Corporate Identity for Carilux Hotels Carilux Hotels amenities packaging Billboard that appeared in Santo Domingo airport Presentation brochure design for grand luxury resort Sanctuary Cap Cana Billboard series designed for a grand luxury resort Sanctuary Cap Cana which appeared throughout the Dominican Republic Sanctuary Cap Cana billboard Sanctuary Cap Cana magazine ad Sanctuary Cap Cana sign for exposition Sanctuary Cap Cana lightbox sign Altabella Hotels ad Altabella Hotels brochure Bi-fold brochure design for Antiguo Hotel Europa,  hotel in the Colonial Zone of Santo Domingo Corporate identity for music production company Liverpool Music Stationery Package for Liverpool Music Premier Development Parners Corporate Identity and Stationery Package CD Package design for a Cuban music duo BnK Real estate development and restoration company Proyectos Dos Mundos

Who: Investment group from Spain with various ventures in the Dominican Republic and Europe.

Print Examples

  • Sanctuary Cap Cana(presentation booklet, 36 pages)
  • Altabella Hotels Ad & Billboard
  • Fishing Lodge Cap Cana magazine ads
  • Sanctuary Cap Cana Street Banners

Brands

  • Altabella Hotels
  • Antiguo Hotel Europa
  • BnK
  • Carilux Hotels
  • Fishing Lodge at Cap Cana
  • Liverpool Music
  • Premier Development
  • Proyectos Dos Mundos
  • Rincón Bay
  • Sanctuary Cap Cana

Objectives

  • Visually translate brands for different cultural markets and languages
  • Build brand strength across various media
  • For hotel brands, redefine high-luxury for the Latin American market

Why Design Intense?

  • Design expertise offers international standard of creative services
  • Knowledge of local market for vendors and product fulfillment
  • Flexibility in work style and availability
  • Specific experience with luxury products

Duration of work relationship:  6 years

Reason for ending: Investment group returned to Spain

Services provided

  • Creative Consultation
  • Corporate Identity
  • Web Marketing
  • Web Development
  • Collateral Design
  • Print Management
  • Translation Spanish to English
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Category: CASE STUDIES

Tags: advertising, Altabella Hotels, billboard, brand, brochure, Cap Cana, case study, Dominican Republic, Fishing Lodge Cap Cana, hotel, hotels, identity, logo, luxury, outdoor advertising, presentation booklet, promotion, Punta Cana, resort, Rincón Bay, Santo Domingo, tourism, travel guide, web, web design, web development, website

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