Grupo Abrisa: Redefining Luxury

Case Study: Grupo Abrisa

Design Intense worked with Grupo Abrisa for six years, an investment group from Spain who were newly investing in the Dominican Republic. The Marketing Director for their lead venture, Altabella Hotels, hand-picked Design Intense to be their creative support based on the quality of work and range of services.

During the length of the professional relationship, Design Intense provided various services for approximately 40 distinct projects from identity design to website. As the Marketing Director got promoted to a higher level within the group, he expanded the number of brands we worked with. And as the group decided to experiment with side ventures such as launching a music production company, Design Intense was involved every step of the way.

Who: Investment group from Spain with various ventures in the Dominican Republic and Europe.

Print Examples

• Sanctuary Cap Cana(presentation booklet, 36 pages)
• Altabella Hotels Ad & Billboard
• Fishing Lodge Cap Cana magazine ads
• Sanctuary Cap Cana Street Banners

Brands

• Altabella Hotels
• Antiguo Hotel Europa
• BnK
• Carilux Hotels
• Fishing Lodge at Cap Cana
• Liverpool Music
• Premier Development
• Proyectos Dos Mundos
• Rincón Bay
• Sanctuary Cap Cana

Objectives

• Visually translate brands for different cultural markets and languages
• Build brand strength across various media
• For hotel brands, redefine high-luxury for the Latin American market

Why Design Intense?

• Design expertise offers international standard of creative services
• Knowledge of local market for vendors and product fulfillment
• Flexibility in work style and availability
• Specific experience with luxury products

Duration of work relationship:  6 years

Reason for ending: Investment group returned to Spain

Services provided

• Creative Consultation
• Corporate Identity
• Web Marketing
• Web Development
• Collateral Design
• Print Management
• Translation Spanish to English