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Circus of Dreams: Flexibility Through Creativity

A Dominican circus troupe, founded by a Dominican trapeze artist and U.K. business woman.

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By Eliza Alys Young

Updated: March 28, 2015

Case Study: The Circus of Dreams

Design Intense was referred to The Circus of Dreams by a fellow “ex-pat”, a native of the U.K., who was friends with one of the owners, also from the UK. It was back in 2008 when the The Circus of Dreams, which featured all native Dominican talent, wanted to take their business to the next level. Design Intense was a perfect fit because of our experience with the Dominican Republic and innate understanding of creative talent.

Corporate Identity for The Circus of Dreams and parent company M.G. Entertainment Flash gallery Website  Portal Email marketing Poster Design Calendar Design Promotional materials

Who

A native circus troupe, founded by a Dominican trapeze artist and U.K. business woman. The Circus of Dreams performs nationally within the Dominican Republic at prestigious hotels and private functions. Recently they have expanded internationally.

Print Example: Circus of Dreams Trifold brochure

Brands

  • The Circus of Dreams
  • M.G. Entertainment

Objectives

  • Develop promotional materials which emphasize the unique strengths of The Circus of Dreams
  • Build brand strength across various media
  • Serve as a design and marketing partner on an as needed basis

Why Design Intense?

  • Design expertise offers international standard of creative services
  • Knowledge of local market for vendors and product fulfillment
  • Flexibility in work style and availability
  • Specific experience with artists

Duration of work relationship — Ongoing since 2008

Services provided

  • Corporate Identity
  • Web Development
  • Collateral Design
  • Print Management
  • Email Marketing
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Category: CASE STUDIES

Tags: advertising, Bavaro, brand, brochure, case study, circus, Dominican Republic, entertainment, hotels, identity, logo, print, print design, Punta Cana, tourism, web, web design, website

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