Brenda Christian: Model for Beauty
Case Study: BRENDA CHRISTIAN COSMETICS
Brenda Christian Cosmetics began working with Design Intense in 2011. They are a company that produces a line of beauty products designed by Brenda Christian. They are based in Jacksonville Beach, Florida.
Who: Brenda Christian Cosmetics is a professional quality line of makeup, cosmetics,skin care, and body care products which offers women unparalleled solutions to their skin care and makeup needs.
Print Examples
Objectives
- Redesign the brand to a visual level that rivals high-end beauty brands like Chanel, Estee Lauder and Lancome
- Redesign all print materials
- Redesign all labels and re-concept packaging as needed.
- Redesign Website
- Provide ongoing creative support
Why Design Intense?
- Design expertise in a range of media
- Flexibility in work style and availability
- Range of skills
- Long term commitment
Duration of work relationship — Through May 2014, Client did not honor creative contract so relationship was ended by Design Intense.
Services provided
Messenger Entertainment: Spiritual Message
Case Study: MESSENGER ENTERTAINMENT
Messenger Entertainment Group began working with Design Intense in 2012. They are a new film company based in South Florida and they needed everything from a brand concept to web to marketing materials.
Who: Messenger Entertainment Group which contain a core message of spiritual enlightenment with no preference toward any specific faith, or belief system.
Print Example: Folder
Objectives
- Design the brand so that it reflected the spiritual influence without being associated with a particular religion.
- Develop the investor website
- Design the investor marketing materials
- Provide ongoing creative support
Why Design Intense?
- Design expertise in a range of media
- Flexibility in work style and availability
- Range of skills
- Long term commitment
Duration of work relationship — Ongoing since November 2012
Services provided
- Brand Development
- Web Development
- Collateral Design
Iya Skin Care: Fountain of Youth
Case Study: IYA SKIN CARE (Minute Facelift)
Iya Skin Care began working with Design Intense in 2011. She was looking for a designer to elevate her brand and connect with customers through the web.
Original Corporate Identity
Who: IYA SKIN CARE was originally developed for use in a medical field. It provided aid to dermatologists and plastic surgeons to prescribe effective daily skin care regiment for their patients. Their products are natural and free from harmful chemicals, fragrances and preservatives.
Objectives
- Redesign the brand
- Develop the e-commerce website
- Provide ongoing creative support
Why Design Intense?
- Design expertise in a range of media
- Flexibility in work style and availability
- Range of skills
- Long term commitment
Duration of work relationship — Ongoing since October, 2011
Services Provided
- Brand Development
- Web Development
- Packaging Design
- Banner Design
Power Tee: A Brand Crosses the Atlantic
Case Study: POWER TEE (Golf-Tech, Inc.)
Power Tee began a marketing contract with Design Intense in March 2011 in order to translate their successful U.K. brand for the U.S. audience. Since then Design Intense has designed a wide range of materials for Power Tee and offers a flexible range of services.
Who
Power Tee is an automated ball teeing system, founded in 1996 by Golf-Tech, Inc. expressly to design, develop and promote automatic teeing. Power Tee operates in hundreds of ranges in 12 countries and tees up more than 4,000,000 balls per day.
Print Examples
Objectives
- Create translate the Power Tee brand for the American customer
- Develop an ongoing marketing strategy for building brand awareness
- Design the supporting materials as needed
Why Design Intense?
- Design expertise in a range of media
- Flexibility in work style and availability
- Range of skills
- Long term commitment
Duration of work relationship — Ongoing since March, 2011
Services provided
- Web Development
- Social Media Marketing
- Traditional Marketing
- Collateral Design
- Banner Design
PALM BEACH Woman: Celebrating Achievement
Case Study: PALM BEACH Woman
Design Intense was founded by a high achiever, Eliza Alys Young so it is a natural fit that PALM BEACH Woman, a magazine dedicated to celebrating high achieving women, would choose Design Intense to develop all the creative for the project which includes branding, marketing materials, web site and magazine design.
Who: PALM BEACH Woman is a magazine from Palm Beach County, Florida that launched in the Summer of 2011.
Print Examples
- Palm Beach Woman, Fall 2011 (business magazine, 116 pages)
- Palm Beach Woman, Summer 2011 (business magazine, 76 pages)
Brands
- PALM BEACH Woman
- PALM BEACH Achiever
- V.I.P. Ad Club
Objectives
- Create the visual brand that identifies PALM BEACH Woman
- Build a website to promote the magazine concept as well as include magazine content
- Design the entire PALM BEACH Woman magazine, including creating unique visual identifiers
Why Design Intense?
- Personality fit: both enterprises run by high achieving women
- Design expertise in a range of media
- Flexibility in work style and availability
- Dedication to the project
Duration of work relationship — 2011
Reason for ending: Funding
Services provided
- Corporate Identity
- Web Development
- Collateral Design
- Banner Design
- Magazine Design and Layout
Circus of Dreams: Flexibility Through Creativity
Case Study: The Circus of Dreams
Design Intense was referred to The Circus of Dreams by a fellow “ex-pat”, a native of the U.K., who was friends with one of the owners, also from the UK. It was back in 2008 when the The Circus of Dreams, which featured all native Dominican talent, wanted to take their business to the next level. Design Intense was a perfect fit because of our experience with the Dominican Republic and innate understanding of creative talent.
Who
A native circus troupe, founded by a Dominican trapeze artist and U.K. business woman. The Circus of Dreams performs nationally within the Dominican Republic at prestigious hotels and private functions. Recently they have expanded internationally.
Print Example: Circus of Dreams Trifold brochure
Brands
- The Circus of Dreams
- M.G. Entertainment
Objectives
- Develop promotional materials which emphasize the unique strengths of The Circus of Dreams
- Build brand strength across various media
- Serve as a design and marketing partner on an as needed basis
Why Design Intense?
- Design expertise offers international standard of creative services
- Knowledge of local market for vendors and product fulfillment
- Flexibility in work style and availability
- Specific experience with artists
Duration of work relationship — Ongoing since 2008
Services provided
- Corporate Identity
- Web Development
- Collateral Design
- Print Management
- Email Marketing
Grupo Abrisa: Redefining Luxury
Case Study: Grupo Abrisa
Design Intense worked with Grupo Abrisa for six years, an investment group from Spain who were newly investing in the Dominican Republic. The Marketing Director for their lead venture, Altabella Hotels, hand-picked Design Intense to be their creative support based on the quality of work and range of services.
During the length of the professional relationship, Design Intense provided various services for approximately 40 distinct projects from identity design to website. As the Marketing Director got promoted to a higher level within the group, he expanded the number of brands we worked with. And as the group decided to experiment with side ventures such as launching a music production company, Design Intense was involved every step of the way.
Who: Investment group from Spain with various ventures in the Dominican Republic and Europe.
Print Examples
- Sanctuary Cap Cana(presentation booklet, 36 pages)
- Altabella Hotels Ad & Billboard
- Fishing Lodge Cap Cana magazine ads
- Sanctuary Cap Cana Street Banners
Brands
- Altabella Hotels
- Antiguo Hotel Europa
- BnK
- Carilux Hotels
- Fishing Lodge at Cap Cana
- Liverpool Music
- Premier Development
- Proyectos Dos Mundos
- Rincón Bay
- Sanctuary Cap Cana
Objectives
- Visually translate brands for different cultural markets and languages
- Build brand strength across various media
- For hotel brands, redefine high-luxury for the Latin American market
Why Design Intense?
- Design expertise offers international standard of creative services
- Knowledge of local market for vendors and product fulfillment
- Flexibility in work style and availability
- Specific experience with luxury products
Duration of work relationship: 6 years
Reason for ending: Investment group returned to Spain
Services provided
- Creative Consultation
- Corporate Identity
- Web Marketing
- Web Development
- Collateral Design
- Print Management
- Translation Spanish to English
Sun Village Resorts: Brand Consistency
Case Study: Sun Village Resorts
Design Intense was referred to the Marketing Director for Sun Village Resorts by a former client, ASONAHORES (the Association of Hotels and Restaurants). Sun Village was in the process of launching a new hotel and needed a marketing concept. Design Intense developed a marketing plan and the Marketing Director was so impressed that he hired us as their creative services agency for both properties.
During the contract period, Design Intense worked on over 50 different projects, from identity optimization to signage for the various brands in the Sun Village family of companies.
Who: Canadian Hotel group based in Dominican Republic
Print Examples
Brands
- Elliot
- Independence Yacht
- Sun Village Resorts
- Teddy’s Island BBQ
Objectives
- Optimize brands for higher-end clientele
- Build brand strength across various media
Why Design Intense?
- Design expertise offers international standard of service
- Experience with local market and vendors
- Range of services
Duration of work relationship: 1 year
Reason for ending: Company sold
Services provided
- Creative Consultation
- Corporate Identity Optimization and Style Guide
- Collateral development
- Translation English to Spanish
Islander Collection: Mexican Elegance
Case Study: Islander Collection
Islander Collection was a referral from the Marketing Director at Grupo Abrisa. The consulting firm, Premier Development Partners, a division of Grupo Abrisa, were managing the launch of the Islander brand throughout various properties in Mexico. Design Intense was hired to revamp their various brands which ranged from the family-friendly Reef Club, the adult-only Sabor to the exclusive Aura Resorts.
Who: Hotel group based in Mexico
Print Examples
- Aura Resorts(presentation booklet, 12 pages)
- Villas Arqueológicas (presentation booklet, 12 pages)
- Reef Club Cozumel Fact Sheet
- Sabor Fact Sheet
Brands
- Aura Resorts
- Islander Collection
- Islander Spa
- Islander Vacation Residences
- Reef Club Cozumel
- Sabor
- Villas Arquelogicas
Objectives?
- Rebrand properties for new, more upscale clientele
- Build brand strength across various media
Why Design Intense?
- Design expertise offers international standard of service
- Bilingual ability
- Flexibility in work style and availability
- Specific experience with representing casual elegance
Duration of work relationship: 3 years
Reason for ending: Properties sold to existing hotel chain
Services provided
- Creative Consultation
- Corporate Identity
- Web Marketing
- Web Development
- Translation Spanish to English
Pritchett & Seliger: Diving to New Depths
Case Study: Bobby Pritchett & Bill Seliger
Bobby Pritchett and Bill Seliger are friends and business associates who share a love of diving. Design Intense was referred to Pritchett in 2003 by another diving client, Golden Arrow Technical Diving Center. At the time, Pritchett had never had a website for his various businesses and approached Design Intense to create a portal site that integrated his ventures. Pritchett got sidetracked and the project was never completed but 5 years later when he had just built his first business in the Dominican Republic, a small hotel, Design Intense was who he called to build the website.
Bill Seliger was consulting with Pritchett during the hotel project and was impressed with Design Intense so when he had the need for a website designer, he gave us a call. Design Intense has worked on various projects for the pair and more are in the works.
Who: Consultants with various projects related to diving
Brands
- Anchor Research & Salvage
- Artificial Reef Foundation
- EO Sel Books
- Global Marine Exploration
- Hotel Playa Mia
- Playa Caribe Land Sales
- Seven Seas Search & Salvage
- U.S. RAM (Research & Mapping)
- West Bay Trading
Objectives
- ‘Translate’ brands for different cultural markets and languages
- Build brand strength across various media
- Affordability and efficiency
- Bilingual skills
- Flexibility in work style and availability
- Specific experience with diving industry
Duration of work relationship: Ongoing since 2003
Services provided
- Creative Consultation
- Book Cover design
- Translation
- Web development
- Web marketing
Laurel Ley: Marketing from the Heart
Case Study: Laurel Ley
Laurel Ley first came in contact with Design Intense‘s founder, Eliza Alys Young in 1999 when they both offered their services to a non-profit animal sanctuary because they share a love of animals. The sanctuary suggested the two work together on redesigning the sanctuary’s logo and website. The project went so well that they joined forces for several years in Wolf Imaging, the web design company Eliza founded in Jacksonville, Florida. When the business relocated to the Dominican Republic, however, they parted ways for a couple of years as each pursued their own projects.
In 2003, after the disastrous Hurricane Katrina, Laurel approached Eliza to see if she would contribute Design Intense‘s services for Healing Heart Sanctuary, which was heavily involved in the animal relief effort in New Orleans after the hurricane. Eliza agreed and they have been working together once again on various projects related to animal welfare as well as a new ventures.
Who: Consultant with a focus on animal welfare organizations
Brands
- Animal Resources
- Catty Shack Ranch
- Daschund Rescue
- Healing Heart Sanctuary
- Intentions Jewelry (prototype)
- Knock Out Dog Fighting
- Palm Valley Ranch
Objectives
- ‘Translate’ brands for different cultural markets and languages
- Build brand strength across various media
Why Design Intense?
- Quality of design portfolio
- Shared love of animals and desire to work with non-profits
- Flexibility in work style and range of services
Duration of work relationship: Ongoing since 1999
Services provided
- Creative Consultation
- Corporate Identity
- Collateral Materials
- Style Guide
- Web Development
- Web Marketing
Manuel Castro: Solutions in Hospitality
Case Study: Manuel Castro
In 2003, Manual Castro was introduced to Eliza Alys Young of Design Intense at an event for ASONAHORES (the Association of Hotels and Restaurants) who were a client at the time. The event was for the companies that work with the hospitality industry. Eliza was talking with another client of Design Intense, Caribe Overseas, and was introduced to Mr. Castro. That introduction began a business relationship that still ongoing today.
Castro is a founding member of Hospitality Solutions, a consulting firm for the hospitality industry in the Dominican Republic. Design Intense worked on various projects for Hospitality Solutions and it’s divisions. When Castro needed to relocate to Houston, Texas for family reasons, he called upon Design Intense to assist him with his new business ventures. Although the design for these projects was always simple and professional, the value that Design Intense brought was its creative thinking and brainstorming which helped Castro logic through the seed of an idea into a business concept in bloom.
Who: Hospitality Consultant from the Dominican Republic
Brands
- A&B Solutions
- Hospitality Solutions
- Job Solutions
- Kelly Travel
- My Houston Family
- My Speedy Delivery Shopper
Objectives
- Design for business clients with sophistication
- Build brand strength across various media
Why Design Intense
- Affordability and efficiency
- Bilingual skills
- Flexibility in work style and availability
- Specific experience with the hospitality industry
Services provided
- Creative Consultation
- Identity Design
- Interface Design
- Web Development
- Web Marketing
- Translation Spanish to English