Laurel Ley: Marketing from the Heart

Case Study: Laurel Ley

Laurel Ley first came in contact with Design Intense‘s founder, Eliza Alys Young in 1999 when they both offered their services to a non-profit animal sanctuary because they share a love of animals. The sanctuary suggested the two work together on redesigning the sanctuary’s logo and website. The project went so well that they joined forces for several years in Wolf Imaging, the web design company Eliza founded in Jacksonville, Florida. When the business relocated to the Dominican Republic, however, they parted ways for a couple of years as each pursued their own projects.

In 2003, after the disasterous Hurricane Katrina, Laurel approached Eliza to see if she would contribute Design Intense‘s services for Healing Heart Sanctuary, which was heavily involved in the animal relief effort in New Orleans after the hurricane. Eliza agreed and they have been working together once again on various projects related to animal welfare as well as a new ventures.

Who:  Consultant with a focus on animal welfare organizations

Brands

Objectives

  • ‘Translate’ brands for different cultural markets and languages
  • Build brand strength across various media

Why Design Intense?

  • Quality of design portfolio
  • Shared love of animals and desire to work with non-profits
  • Flexibility in work style and range of services

Duration of work relationship: Ongoing since 1999

Services provided

  • Creative Consultation
  • Corporate Identity
  • Collateral Materials
  • Style Guide
  • Web Development
  • Web Marketing
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