Islander Collection: Mexican Elegance

Case Study: Islander Collection

Islander Collection was a referral from the Marketing Director at Grupo Abrisa. The consulting firm, Premier Development Partners, a division of Grupo Abrisa, were managing the launch of the Islander brand throughout various properties in Mexico. Design Intense was hired to revamp their various brands which ranged from the family-friendly Reef Club, the adult-only Sabor to the exclusive Aura Resorts.

Who:  Hotel group based in Mexico

Brands

Objectives?

  • Rebrand properties for new, more upscale clientele
  • Build brand strength across various media

Why Design Intense?

  • Design expertise offers international standard of service
  • Bilingual ability
  • Flexibility in work style and availability
  • Specific experience with representing casual elegance

Duration of work relationship: 3 years

Reason for ending: Properties sold to existing hotel chain

Services provided

  • Creative Consultation
  • Corporate Identity
  • Web Marketing
  • Web Development
  • Translation Spanish to English
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